The Apple iPhone is a landmark consumer gadget for various reasons — including setting up the smartphone industry the way we know it today. Over time, India has also emerged as an important market for Apple, which is set to close in on shipping nearly 1 crore phones to the country for the very first time. Tim Cook keeps highlighting record revenues from here — yet, the new iPhone 15 Pro is a whopping ₹50,000 more expensive to buy in India, than in America. Why this massive disparity, and can Apple sustain such a pricing dynamic? Tune in as Mint’s Shouvik Das takes you through the intricacies of one of the world’s most hyped products of all time.
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