Technology today has made advertising and marketing ever more diverse, and yet, extremely precise. Identifying the right kind of customer, targeting them through tailor-made advertising campaigns, analyzing their behaviour through different data touch points to retain them, and making the interaction with these brands cookie-less or rather seamless, personal and private - are some of the strategies that make Mobavenue a leader in the MadTech space.
In this episode, RJ Aayush speaks to Tejas Rathod, Founder and Chief Operating Officer, Mobavenue about how MadTech can empower brands, agencies, and publishers by using predictive media solutions to run brand performance-driven campaigns; so that they can drive acquisition, growth, engagement, and monetization for their clients and partners.
Motorola launches it's new bendable phone, Samsung makes an embarrassing mistake, Xbox series X that actually looks like just another box and Intel's advancement towards quantum pr ... Read more
Motorola launches it's new bendable phone, Samsung makes an embarrassing mistake, Xbox series X that actually looks like just another box and Intel's advancement towards quantum practicality - all the information packed into one quirky episode by our in-house tech expert Prasid Banerjee a.k.a @undertecher. Tune in. Read more
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