MadTech and How it is Shaping the Future of India Inc. | In Conversation with Tejas Rathod, Founder, Mobavenue

Technology today has made advertising and marketing ever more diverse, and yet, extremely precise. Identifying the right kind of customer, targeting them through tailor-made advertising campaigns, analyzing their behaviour through different data touch points to retain them, and making the interaction with these brands cookie-less or rather seamless, personal and private - are some of the strategies that make Mobavenue a leader in the MadTech space. In this episode, RJ Aayush speaks to Tejas Rathod, Founder and Chief Operating Officer, Mobavenue about how MadTech can empower brands, agencies, and publishers by using predictive media solutions to run brand performance-driven campaigns; so that they can drive acquisition, growth, engagement, and monetization for their clients and partners.