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There’s a boom in premium phones: What’s driving it?

Demand for smartphones dropped in 2022, with the market shrinking 10%. In the first six months of 2023, it dropped another 10%. Premium phones, priced at $400 or more, are bucking the trend—shipments grew 75% in H1 this year. Are premium phones more affordable now?
402 Episodes
10 Nov 2024
05 Jun 7 MINS
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