15: Ravinder Kaur on India’s “Brand New Nation”

Ravinder, a professor of Modern South Asia Studies at the University of Copenhagen (https://ravinderkaur.net/) , joins Milan on the show this week to talk about her new book. The two discuss how brand-building is displacing nation-building in the 21st century and who the makers of India’s “new brand” actually are. Plus, Milan and Ravinder discuss the untold backstory of the “India Shining” campaign and why Prime Minister Modi’s notion of a “New India” is not all that new after all.