Employee branding is a conscious strategy to showcase our best at the workplace. If done right, it helps us edge past colleagues for the coveted role and promotions. But one has to be careful to trod a fine line because branding gone wrong can make one look brash and pompous. Prabir Jha, founder of consulting firm Prabir Jha People Advisory who had earlier headed HR for Reliance Industries, Tata Motors, Cipla amongst others explains how we can create our own brand equity.
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