The paradigms of marketing are continually changing. And more so now than ever. The mantle of creation doesn't just rest with companies anymore. Consumers are becoming active parti ... Read more
The story of the 'changing India' has been told many times over. Diverse, fragmented, and chaotic as it may seem, India and its people have navigated their way to a newer reality t ... Read more
Just like the automobile became a cultural artefact in the beginning of the twentieth century, leading to a social and cultural revolution across the world, the mobile phone is doi ... Read more
Today's moms are calm, composed and collected. They have their emotions in check..or atleast on Instagram! From being the drill sergeant or helicopter parent of the past, they are ... Read more
India is ageing. And that isn't a bad thing at all. It's a golden opportunity, waiting to be unfolded. With the population of senior citizens touching close to 300 million by 2026, ... Read more
While patriotism and nationalistic narratives have dominated the marketing world for decades now, there is a new & alternative discourse emerging. One that is reflective of the ... Read more
From perfection to realness. The beauty industry in India is undergoing an interesting shift. As women become more woke, brands have to follow the cue. The idea of difference and i ... Read more
Not owning stuff is the new 'owning stuff'! Sounds strange and ironic, right? From scarcity to abundance and now to conscious consumerism, branding in India has gone through quite ... Read more
Whether it be the very recent 'Stop the Beauty Test' by Dove or the #likeagirl campaign by Whisper, advertiser have evidently developed a universal playbook to define femininity. B ... Read more
This episode is a true time capsule dug up with a lot of thought & care by Rutu for you to revisit old ads from your childhood, touch associated memories and tastes that all-en ... Read more
