In this episode of Crafting Bharat: A Startup Guide, Gautam Srinivasan welcomes Aditya Sharma, co-founder of The Souled Store. Aditya shares the journey of starting the company with his co-founders, who were all passionate about pop culture, as they identified a gap in the Indian market for official merchandise and decided to fill it. Aditya discusses the pressures of scaling up highlighting the importance of maintaining quality and customer service while navigating the competitive landscape. The episode delves into the strategies they employed to manage high cash burn and substantial losses in FY 22. Aditya's story is a testament to the resilience and innovative spirit required to succeed in the startup world.
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