In this episode of Crafting Bharat: A Startup Guide, Gautam Srinivasan chats with Tejas Rathod, the COO and co-founder of MobAvenue, a leading madtech platform about his journey from humble beginnings, starting with just a hundred-dollar paycheck from monetizing content, to establishing a successful digital marketing company. Tejas highlights the importance of standing out in a competitive market and how Mob Avenue has managed to do so by focusing on unique solutions for advertisers. The conversation delves into the transition from third-party cookies to a privacy-first approach, emphasizing the need for creativity in data collection and usage. The episode provides valuable insights for startup founders on how to navigate the complexities of the digital advertising landscape. Join Gautam and Tejas as they explore what it takes to succeed in the dynamic world of programmatic advertising.
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