In this episode of Crafting Bharat: A Startup Guide, Gautam Srinivasan explores the fascinating journey of Locobuzz, a leading customer experience platform with COO and co-founder Shubhi Agarwal. She provides an in-depth look at the company's evolution from a social monitoring tool to a comprehensive customer experience solution where she discusses the challenges and triumphs of being a bootstrapped company and how they managed to scale effectively. The conversation highlights the importance of maintaining unit economics, the strategies Locobuzz employs to achieve this and also emphasizes the role of data in transforming customers into loyal fans and consistently delivering a "wow" experience. Listeners will gain valuable insights into the operational and strategic aspects of running a successful tech company. Tune in to learn how Locobuzz leverages technology to enhance customer engagement and satisfaction. This episode is a must-listen for anyone interested in the intersection of technology, customer experience, and business growth.
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