How can you measure the success of your podcast? Who standardizes the data and analytics for this measurement? What is IAB (Interactive Advertising Bureau)? In this episode, Deepti Ahuja, Podcast producer and coach, discusses all this and more with Shalin Dhar, board member, programmatic and data centre, IAB & CEO and founder, MMI.
27 Episodes
22 Nov 2024
23 MINS
22 Nov 2024
23 MINS